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PARTNERSHIP PROGRAM

Become part of our partner network and

benefit from a strong business relationship

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InnoGames

WHY PARTNER WITH US?

InnoGames is Germany’s leading developer and publisher of mobile and online games. Our goal is to offer our players games that provide both long-lasting entertainment and continued satisfaction.

We are here to make great games for our players – with high quality, virtual worlds that link millions of people around the world. Anywhere, anytime.


NUMBERS THAT COUNT

InnoGames titles are particularly well-suited for developing an enduring, active and loyal community on your platform.

By linking our games to your channel, you have the opportunity to benefit quickly and grow sustainably.

With InnoGames, you give your platform’s content a new dynamic. Our experience in integrating our games into various marketing channels makes the process very simple.

Are you interested in working together? Then contact us now. 

InnoGames

TYPES OF PARTNERSHIPS

InnoGames is always on the lookout for new, strong relationships to market our games on browsers and mobile devices.

This includes a variety of different channels that we use to convince players of our games.


WHAT PARTNERS SAY ABOUT US

InnoGames

MEET THE TEAM

InnoGames

MARTIN
Head of Direct Partnerships

InnoGames

LUKAS
Senior Marketing Manager

InnoGames

SIDDHARTH
Marketing Manager

InnoGames

ANASTASIYA
Marketing Manager

InnoGames

PATRICK
Marketing Manager


FAQS

General

Financial Rewards

Increase your revenue by directly partnering with InnoGames to receive attractive commissions and timely payment in comparison to ad networks.

Full-Control

InnoGames offers you comprehensive performance reporting, relevant advertising material and first-hand information about our live games & regular in-game event updates. 

Joint Effort

Benefit from periodic partner meet-ups where open information sharing and product updates are given on a regular basis.

Various in-game activities, such as starter bundles, or regular in-game events increase the visibility of your placements and boost your revenues.

Games

Our games guarantee a captivating gaming experience across multiple platforms.

This multi-channel capability on mobile phones, browsers and tablets creates various revenue streams for our partners.

We are in constant development of new games which will add additional value to this partnership program. 

InnoGames’ partnership program is aiming to attract partners which offer us marketing capabilities on browser and mobile under the following categories such as:

Direct Browser Traffic, Gaming/Entertainment Platforms, Revenue Share Online Platforms, Pre-Installation with Mobile Carriers & OEMs, AppDiscovery Platforms, Direct Mobile Traffic Sources (non-network), Influencer Marketing & Content Creators.

InnoGames is constantly on the lookout for new business opportunities. We are open to test other channels or categories that are not listed above. So do not hesitate to get in touch if your services are not represented.

Only exception – big-size Ad Network. Please refer to point 4 below.

Whether entering a specific type of partnership makes sense for you depends on the type of traffic you offer, your targeted audiences, your country mix and the overall fit of your platform to our game portfolio.

A direct relation to our partners is key to us! We will closely collaborate to find the best-suited solution with you together.

Our current games portfolio contains 7 live games. Out of those games, marketing capabilities are open for:

  - Browser & Mobile: Forge of Empires, Elvenar 

  - Browser only: Grepolis, Tribal Wars and Tribal Wars 2

Please discuss the game portfolio, marketing budgets and geos that fit to your supply channel with your account manager.

InnoGames is in constant development of new games across various genres which open up more marketing possibilities for the future.

As a partner, we will keep you regularly updated about new game launches, special in-game promotions, and new advertising material.

Directly after sign up you will receive a welcome e-mail confirming your registration and a brief timeline of the next steps. As a rule, we will reach out to you within a timeframe of 2-3 weeks after your applications has been processed.

In case you identify as an ad network (browser/mobile), an introduction to our internal business development team will be made. They will discuss further details with you.

InnoGames provides technical, marketing and campaign management support for all partners. However, we also expect a regular mutual exchange of knowledge and insights to improve campaign performance.

Please make sure to check whether your business activities comply with our Terms & Conditions.

Technical Setup & Support

Step 1

Completing the Sign-Up form is mandatory to qualify for application.

Step 2

Your onboarding manager reviews the provided information and gets in touch regarding test campaign specifics.

Step 3

Time/Budget- limited testing contract is signed by both parties.

Step 4 

Technical integration, including advertising and tracking links. InnoGames is using different tracking solutions for the specific platforms. On browser an internal tracking solution is in use, on mobile side we work together with a well-established attribution platform on the market. 

Step 5 

Your test campaign goes live. After a successful performance review, together with you, we develop a long-term plan for our partnership – welcome onboard.

As a certified partner you will be provided with relevant, pre-approved InnoGames marketing and advertising materials automatically e.g., display-/video ads, game icons, screenshots, copy, etc. in your desired formats.

Take the chance to boost the integration of our games on your portal by utilizing specifically tailored advertising materials for our exclusive in-game promotions

General creative guideline - you are only allowed to use the InnoGames creatives to promote our games. Further, you are not allowed to change or modify the InnoGames creatives in any manner or to use such changed or modified creatives without prior consent of InnoGames in written form. The use of other advertising material is strictly prohibited.

Let your creativity flow! As a content creator you have all the freedom to create stories around our games. The creative content will be approved by InnoGames to assure its fit to our general creative guidelines and brand image. For more information, get in touch with your account manager.

Commission & Payments

This partnership program offers the following commission models:

  - Cost-per-click (CPC)

  - Cost-per-install (CPI) / Cost-per-Lead (CPL)

  - Cost-per engagement (CPE) - payouts agreed upon based on predefined in-game engagement points/events

  - Revenue Share - long-term model based on the net amounts of revenue generated through purchases by users shared between parties

Fixed Fees & CPMs are currently not accepted by the program.

Depending on the type of integration you or InnoGames will produce a statement (to a prior specified e-mail address) showing the total amount to be invoiced at the end of each calendar month.

Based on this report you as a partner will issue an invoice including the correct service period, as well as the split per game. Payments will be only issued for a minimum amount of 100€ per month (otherwise the credit will be processed together with later service periods).

Payment will be due within 30 days after receipt of a proper invoice (30 days net). Invoices need to be sent out to the official InnoGames finance e-mail address by putting the individual account manager in CC.